Biography

Linzi Boyd is a brand guru, an international speaker and a best-selling author.

Linzi’s No.1 best seller: “Brand Famous – How To Get Everyone Talking About Your Business” was awarded “Book of the Month” by the Chartered Institute of Marketing (CIM) in July 2014, and Marketing book of the year by award-winning online publication, ‘Small Business Trends’ in 2015.

Linzi Boyd is currently a Partner at Shirlaws Group, a business coaching consultancy with a global reach, where she uses her vast business knowledge and entrepreneurial flair to help businesses grow.

To help realise this dream, Boyd has created her Business Of Brand school (or BOB for short). BOB teaches entrepreneurs just starting out in business how to build a famous brand and make it ready for funding.

Linzi has vast experience of growing and funding her own businesses. By the age of 24, Boyd had set up and sold two companies. Her second project, a successful footwear brand with seven global distribution channels, was sold to Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment.

Her third venture, Surgery Group, which began life as Marketing and PR agency evolved into a leading consultancy which specialises in refreshing tired brands.

During the course of the last 15 years, Surgery Group has transformed the Wrangler, Pringle and Lacoste brands using Linzi’s highly effective 5-step approach, which she documents in her best-seller ‘Brand Famous’.

Linzi Boyd is a Creative Leadership Leader at The Leadership Network, a leadership and management training provider.

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