Biography

Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands. Lindstrom is the recipient of TIME Magazine’s “Worlds 100 Most Influential People”

He is a New York Times and Wall St Journal best-selling author of six groundbreaking books on branding, including “Buyology: The Truth and Lies About Why We Buy”, “BRANDsense” and “Brandwashed”.

“Buyology” was voted “pick of the year” by USA Today and appeared on the Top 10 bestseller lists in the US and worldwide, including the New York Times and the Wall Street Journal. His book “BRANDsense” was acclaimed by the Wall Street Journal as “…one of the five best marketing books ever published.”

His latest book (St. Martins Press, New York): Small Data –The Tiny Clues That Uncover Huge Trends, was released February 2016. It is a NY Times Bestseller and beat the latest Harry Potter book for number one on Barnes and Noble.

Martin Lindstrom has carved out a niche as a global expert and pioneer in the fields of consumer psychology, marketing, brands, and neuro-scientific research.

He has developed an unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences.

In 2015, Thinkers50 ranked Martin number 18 amongst the world’s most influential management thinkers.

He is the anchor and producer of NBC’s popular TV show; ‘Main Street Makeover’ on TODAY; a columnist for Fast Company and TIME – and continues to feature in the Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg Businessweek, The Washington Post, USA Today, and numerous publications and television channels worldwide.

Martin Lindstrom is a Creative leader at The Leadership Network, a leadership and management training provider.

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Reviews

5 Reviews

  • Tim Lowe
    CEO, Lowes Foods

    He has really challenged us to think outside of the box.

  • Heather George
    SVP Brand, Lowes Foods

    The workshops we’re an experience the teams will never forget.

  • Gary Watson
    SVP Business Support, Lowes Foods

    The workshops were a very engaging, exciting, motivating and energetic type of environment.

  • Kate Allred
    Store Director, Lowes Foods

    I feel like Martin helped us communicate better with each other.

  • Alain Bejjani
    Group CEO, Majid Al Futtaim

    Martin is very clear on the end game in his mind when he starts something, he sees it he sees it through.

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