Oliver is co-founder of the BMI-Lab which focuses on Business Model Innovation. Over a course of five years at the University of St. Gallen, Oliver and his team studied over 350 business model innovations which led to a revolutionary and practical framework of how to design new business models: The Business Model Navigator.

Oliver is one of the most cited innovation researchers and the most published author in R&D Management. In 2014 he was awarded Leading Researcher by IAMOT in Washington and nominated for the Scholarly Impact Award by the prestigious Journal of Management.

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